It’s time to step back

By Bob Stein

To all our loyal readers and advertisers of Siesta Sand: it’s time for us to take a step back and begin taking advantage of all our island offerings and spend time with family and friends. 

As the New Year begins, you will be holding the last issue we produced before handing over the reigns to Siesta Key islander Todd Zerega and his managing partner Brion Palmer of 27th State Media, LLC. We are confident 27th State Media will continue the vison, quality, and standards that you have come to expect from the Siesta Sand.

These past 10 years have been extremely special to my wife, Emy, and I as we’ve gotten to know many of the island business owners through our paper, and we are proud to call so many of you friends. 

We’re equally proud of how far we’ve taken the paper, from the then existing “Map Newspaper” as it was known to what we have today.  It’s been a labor of love. We took our time revamping it.  We wanted the product to appeal to both locals and visitors – something simple with a fun beach flare, covering all things Siesta. 

Although much has changed in the newspaper business with the emergence of new media, there is one thing I learned years ago – keep it hyper-local.  This philosophy has worked well for this paper.

Drawing from the information and experience I obtained sitting on three Siesta Key boards; Siesta Key Association, the now defuncted Siesta Key Village Association, and the Siesta Key Chamber of Commerce, helped me understand the needs and wants of both the residents and businesses of Siesta Key.

It was extremely gratifying and humbling for me when I was awarded the “2014 Business Person of the Year” from the Siesta Key Chamber of Commerce.

Although you will no longer see me delivering the Siesta Sand, in my sleeveless T-shirts and shorts each week, I’ll still be roaming around the island among the wave of other “Q-tips” but, this time, taking in the great food, fun, and music.

Complete retirement is not on the agenda just yet. I’ll continue to be involved with our other Sarasota publication, The Landings Eagle working through 27th State Media and Emy will still produce the two publications in North Fort Myers. 

It’s been an honor working with the various committees and being a part of helping shape the fabric of Siesta Key.  We’ll continue to keep our ears open to what’s happenings on the island and also begin ticking things off our bucket list. 

Thanks to all for your loyal patronage over the years.  A special thanks to all our awesome contributing writers.